AAP HW

Watch advertisement at http://www.youtube.com/watch?v=4VRrR-WJLWA
Advertising: FedEx
Target Audience: Anyone who wants something delivered to a certain place or a certain person
---------------------------
Scene 1
---------------------------
Medium shot - Shows man and dog walking, man falls down
Close-up shot - Shows man in agony and then he writes a note and passes it to the dog, says some words
Tracking shot - Shows dog running quickly through the forest
Long shot - Shows dog running up a steep slope
Tracking shot - Shows dog running through a river and then running across a grassy field
Medium shot - Shows the dog stop, then looks at something
- Shows another dog sitting
Close up shot - Shows dog again, face only, looking at the other dog
Medium shot - Shows the other dog, zooms in for a short moment
- Shows man all dirty and climbing up a slope, then the two dogs run past.
- The man then faces the dogs and shouts some words
---------------------------
Scene Changes
---------------------------
Head on shot - Shows a man carrying a box walking up the stairs
Medium shot - Shows him walking towards another man and passes him the box labelled "FedEx"
Zoom shot - zooms in to the words, and the entire screen becomes blank except for the words

END OF ADVERTISEMENT

Purpose of advertisement is to show that FedEx is very reliable in delivery, unlike the dog, who left its duty to play with the other dog.